TicTax is a next-generation tax-saving platform designed to help salaried professionals maximize their refunds with ease. Powered by a team of specialized CAs, the platform goes beyond traditional deductions to uncover hidden savings opportunities. Our mission is to simplify taxation, deliver total transparency, and empower individuals to keep more of their hard-earned income through a seamless, invite-only digital experience.
Accounting & Fintech
2024
User Centered Experience | UI UX Design
Visual Identity
We used vibrant greens to represent financial growth and deep blues for professional trust. Clean whites and grays provide a balanced, high-end digital feel.
We followed Arogya Bharat brand guidelines for the colour scheme, which conveyed a sense of professionalism and trustworthiness. Bold blues and deep oranges from the brand's palette were used to create a strong visual impact, while lighter shades added balance and harmony.
At Arogya Bharat, the colour scheme was designed to embody our values of trust, care, and innovation. Deep blues convey professionalism and reliability, while vibrant oranges represent vitality and progress in healthcare. Softer shades were added to create harmony, balance, and a sense of comfort across all touchpoints of the brand.
We followed Arogya Bharat brand guidelines for the colour scheme, which conveyed a sense of professionalism and trustworthiness. Bold blues and deep oranges from the brand's palette were used to create a strong visual impact, while lighter shades added balance and harmony.
Design System
Web UI
Mobile UI
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